Package

Packaging is the last ad before a buying decision is made. A cohesive strategy is vital for healthy sales.

Henning Product Development conceptualized and implemented this market leading package. Products were literally "flying off the shelves". In one case - during a reset - three people took the product right out of the shipping box, not waiting for it to be placed on the shelf or to know its price! The product line became the top- performer in the category at national home center Lowes and a bath supply retailer Bed Bath & Beyond. Custom package inserts gave larger retailers their own look, which helped with market saturation and comparison shopping concerns.