The evolution of a logo's design.
Logo Definition
Your logo quickly tells consumers where a product comes from. It communicates your core philosophy and your unique selling proposition. As people come to recognize your logo, it instantly communicates the experience they will have with the product. That is why it is critical that your logo be not only well designed, but also well placed and consistent.
At Henning Product Development, we gain insight into your operation to understand which key elements identify your promise. Related imagery is used to gain a direction. Once we have a theme, we work with you to better understand your core values.
Are you a high-flying tech company or a conservative stalwart? Are your products purchased on impulse or do your customers choose carefully? Answers to these questions help guide font and color usage. We refine our designs to strike the right balance in a memorable and recognizable logo.
Help ensure a consistent identity with a logo usage guideline.
A Consistent Identity
A logo may look great on a white background of a letterhead or business card, but what does it look like on a black product? What if you can only use one color, but your logo has three? The key to a memorable brand mark is a consistency in usage.
Once we have defined a logo, we work to cover all possibilities. We create logo variations for dark backgrounds and light backgrounds. We create logos for website usage as well as single-color applications. We then create a logo usage guideline to help your marketing department use the new mark consistently for any and all applications giving your brand a consistency that looks professional and makes the right impression.
Top Los Angeles Logo Designers
We are pleased to be listed as one of the Top Los Angeles Logo Designers on DesignRush.com!